Amanda

Hertzog

With 4 years of experience as a designer, I have collaborated with clients and companies across various sectors. Design, to me, is more than just creating beautiful things. It’s about deeply engaging with each project, conducting research, and developing empathy to provide incredible user experiences.

Case Studies

Explore some of the projects I've worked on below. Each case study highlights my approach, the challenges faced, and the innovative solutions developed to create impactful user experiences.

Financial Dashboard

Redesign of two financial platforms for a big fintech to enhance usability and efficiency for sales agents and merchants. The project included design and functionality updates to meet user needs.

Human Resources 1

I redesigned an existing HR dashboard, focusing on usability improvements and a complete UI overhaul. The dashboard helps HR manage candidate hiring, create job postings, administer tests, and organize the recruitment process.

Human Resources 2

I designed and developed a recruitment platform from the ground up, turning the client's vision into a fully functional product. It enables companies to publicly share employee feedback, provides legal consultancy on U.S. labor laws, and includes productivity tracking tools. From initial concept to the final interactive prototype, I was responsible for the entire design process.

Accountability

For my Postgraduate project in User Experience, I performed a heuristic analysis of "ContÁgil," a Brazilian accounting platform. I identified pain points in two key workflows—issuing invoices and reconciling bank statements—based on feedback from the company owner and user complaints. I proposed improvements following Nielsen’s heuristics and redesigned the UI.

Education

For my UI Design course final project, I created a fully navigable mobile app prototype and a responsive Landing Page to promote it. The project included benchmarks, wireframes, a design system, user flow, high-fidelity screens, and custom illustrations.

Contact Me

I am always looking for new opportunities and challenges. If you have a project in mind, an interesting collaboration, or just want to chat about design and innovation, feel free to reach out. Let’s turn your ideas into reality together!